Strategies to Improve
the Customer Experience
The purpose of this site to is to provide key ideas about
how to improve the customer experience without falling into
the traps of faulty data and misguided analytics. Use our
seven reports as “how-to” guides for developing your customer
feedback and customer service evaluation programs.
If you need to increase sales (and who doesn't?), then you
also need to take a deep look at how your customers truly
feel about your company and the experience you provide.
Unfortunately, most satisfaction surveys deliver partial or
even flawed data. To find out about our approach to raising
customer loyalty using customer feedback surveys, mystery
shops and customer interviews, drop us a line at research@InteractionMetrics.com.
About Us: We are a select team
of Analysts working with companies who are
serious about the customer experience. We offer
a number of customer satisfaction services, from
customized net promoter scores to
mystery shops and more. We bridge research,
business intelligence and consulting in ways
that are accurate, relevant and concrete. We're
based in Portland, Oregon, and independently
owned. Each of our Analysts has passed a series
of rigorous tests proving their prowess in
customer experience improvement.